But more importantly, it marks the industry’s biggest acquisition to date by quite a large margin. For one thing, it’s wild that a digital content company can sell for that much money in 2019 after being around for only four and a half years or so. The financial terms of Spotify’s acquisitions haven’t been formally disclosed, but a source familiar with the matter told me the Gimlet deal is thought to be worth somewhere around $230 million. Together, these twin acquisitions are a bold statement for the podcast industry: Spotify wants to make podcasting a considerable pillar of its platform, and it’s not messing around to do so. Those talks concluded in a deal that was announced Wednesday morning, which also included news that Spotify was buying Anchor, a technology platform that seeks to help more people create and monetize podcasts. The podcast world was hit by an earthquake late last week when news broke that Spotify, the Swedish music-streaming giant responsible for those Discover Weekly playlists you love, was “in advanced talks” to acquire Gimlet Media, the buzzy podcast publisher behind beloved shows like Reply All, Startup, and Homecoming.
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